Konnect is a Business Intelligence platform for the Social Media that provides visibility into your social media data and lets you tap into a new kind of data resource; your customers' direct thoughts and opinions. It allows you to easily capture and analyze data from different social media channels to monitor your brands, identify key communities and influencers, address customer service issues, generate new sales leads, and also provide a window to what your competitor’s customers are talking about them. Konnect comes with a scalable Social Media Data Warehouse that can integrate with multiple Social Media Sources and also with the Internal Business Data such as Primary/Secondary Sales Data and Customer Feedback Databases. The data warehouse is organized across multiple dimensions and created using advanced mathematical algorithms for classifying the unstructured data based on sentiment analysis and user profiling. With the powerful analytical capabilities of Konnect, decision makers can visualize the integrated data in form of Dashboards, Scorecards, Analytical Reports, and Portals. Decision Makers can also slice & dice the data along different dimensions, perform segmentation and adhoc analysis without any technical training or IT support.